Those brochures, web sites, white papers, and press
releases -- how much of that junk do prospects really
read? I won't claim all of it is read, or any of it as much
as we'd like, but importantly, most of it gets a chance to
be read.
Your words have to grab their opportunity to be heard,
before it slips away.
Screaming helps ... as does today's marketing
equivalent -- publishing a steady stream of quality
content and communications online. Quality is key as
search engines have become very efficient at discerning
pertinent, sensible content from the inane blather
keyword kamikazis use to attack their algorithms.
Offline communication strategies can still be effective as
well -- if you work harder to be heard. The key is targeted
content -- know your audience. If your words state a
value proposition quickly, establish credibility, and then
call to action, you can drive predictable results.
Mar-Commotion will help your organization grow the
voice that presents your value to clients, prospects,
future employees, and your community.
releases -- how much of that junk do prospects really
read? I won't claim all of it is read, or any of it as much
as we'd like, but importantly, most of it gets a chance to
be read.
Your words have to grab their opportunity to be heard,
before it slips away.
Screaming helps ... as does today's marketing
equivalent -- publishing a steady stream of quality
content and communications online. Quality is key as
search engines have become very efficient at discerning
pertinent, sensible content from the inane blather
keyword kamikazis use to attack their algorithms.
Offline communication strategies can still be effective as
well -- if you work harder to be heard. The key is targeted
content -- know your audience. If your words state a
value proposition quickly, establish credibility, and then
call to action, you can drive predictable results.
Mar-Commotion will help your organization grow the
voice that presents your value to clients, prospects,
future employees, and your community.
With major account managers spread
across North America, this Tier 1 software
provider needed to ensure a consistent
message was delivered to every client and
prospect.
Our business analyst compared dozens of
the client's archived proposals to current
product catalogues and their competitors'
messaging. A new corporate proposal
template was written, and alternative
plug-in content was organized into a
searchable knowledge base.
The template and archive solution allows
account managers the flexibility to
personalize their client recommendation,
yet it enforces corporate standards and
ensures required content is included.
across North America, this Tier 1 software
provider needed to ensure a consistent
message was delivered to every client and
prospect.
Our business analyst compared dozens of
the client's archived proposals to current
product catalogues and their competitors'
messaging. A new corporate proposal
template was written, and alternative
plug-in content was organized into a
searchable knowledge base.
The template and archive solution allows
account managers the flexibility to
personalize their client recommendation,
yet it enforces corporate standards and
ensures required content is included.
| A Consistent Message |
Who are We Fooling?
Representative External Communication Project Deliverables
- Market analysis & strategy
- Collateral & web content
- Sales strategy
- Collateral & web content
- Sales strategy
- Proposals
- Negotiation
- Competitive analysis
- Negotiation
- Competitive analysis
- Analyst relations
- Trade shows
- Channel marketing
- Trade shows
- Channel marketing
- Partner programs
- Client reports
- White papers
- Client reports
- White papers
