The management team at Monroe Tractor understands that in the heavy equipment business,
customer service is the product for sale. While the company represents numerous equipment
manufacturers, whose tractors, dozers, backhoes, and other machines are on display at each
Monroe location, customers could easily purchase those same or similar machines from
several area equipment dealers. Monroe has learned that customers will choose to buy from
the equipment dealer that provides the best service and support.
To many equipment dealers, “customer service” refers only to their parts supply and repair
businesses that provide ongoing maintenance of the machine. Yet, equipment purchases are
typically the largest non-real estate investment a business owner makes. Their purchase
decisions involve complex financial and strategic issues because the machine must provide
an immediate cost-effective solution, yet have the flexibility and durability to deliver long-term
ROI. At Monroe Tractor, customer service begins before the sale and assists equipment
owners with every service needed to manage their investment profitably. Customers rely on
Monroe for information and guidance in the selection, configuration, and financing of their
equipment investment, in addition to the mechanical support services that keep the machine
operational.
Roy Hoag, owner of Kodiak Excavating, is one such customer. His company operates a sand
pit that supplies gravel for its construction projects and runs twelve pieces of equipment,
including trucks, dozers, a roller, and backhoes. Hoag became a Monroe customer eight years
and four machines ago.
Kodiak had an immediate need to increase its capacity to screen construction-grade gravel in
support of its excavation and construction projects. The company also has future plans to open
a second pit for the production of topsoil. There are a number of reputable manufacturers of
screening plants to choose from, that together provide a wide range of features and output
capacities. Hoag faced a formidable task to evaluate and select this important and strategic
equipment investment for his company.
Kodiak’s current screening capability had been in place for years, and Hoag needed to review
the latest technology. The solution would have to support Kodiak’s current workload, handle
the peak production periods that are the nature of his business, and provide for some future
growth. Portable screening plants were now available that could be easier to move than the
material.
Josh Clark, Branch Manager of Monroe Tractor’s Albany location, did the hard work. With a firm
understanding of Kodiak’s business operations and Hoag’s future plans, Clark researched
and presented the optional screening plant solutions available and the
advantages/disadvantages of each. Machine capacities and duty ratings were compared, and
Clark introduced the newest models that feature trailer-mounted mobility and high-production
conveyed material movement. The overview saved Haog hours of research and phone calls.
Now fully informed, his purchase decision became easy.
Kodiak Excavating has been using the Vibroscreen SCM-40 Screen Machine since last fall and
is impressed with its performance and durability.
“The Vibroscreen has been everything we expected,” Hoag attests. “The capacity of the Model
40 more than meets our current needs, and it’s versatility allows us to easily change screens to
produce sand, topsoil, or gravel. And it’s portable. We now move the Vibroscreen close to the
material, rather than carrying the material to the screening plant. We have been very happy with
the machine’s performance.”
That’s strong testimony, especially when you learn that there was an initial glitch. The
Vibroscreen SCM-40, manufactured by Vibrotech Incorporated of Quebec, Canada, is the latest
screening technology, and Hoag agreed to be the first US customer installation of the new
product line.
Hoag laughs about it now: “It was really nothing, a very minor problem. In fact, I was even more
assured of my purchase after seeing the support that showed up to resolve the issue, and
particularly, the local expertise provided by Monroe. Equipment malfunctions are a part of this
business, and we rely on our service partners to help us keep our machines on the job. The
Vibroscreen has proven to be a very reliable machine, and we know support from the
manufacturer and Monroe is available if we need it.”
The mobility and flexibility of the Model SCM-40 – the mid-sized solution in the Vibroscreen
product line – offered the best value for Kodiak’s requirements. The efficient design and quick
set-up will allow Kodiak to tow the Vibroscreen between the gravel, topsoil, or project location
as needed.
Clark recommended the best value for his customer. “The capacity and duty rating of the Model
40 met Kodiak’s current and near-term needs. The mobility made it possible and convenient.
While Kodiak will eventually outgrow this unit as their success continues, the next solution will
probably be to add another Model 40, rather than one larger machine.”
The versatility of the Vibroscreen solution delivered for Kodiak Excavating, and the versatility of
the Monroe Tractor team made it easy. The Monroe Sales team understood Kodiak’s needs
and researched the available solutions. Finance and Field Service teams assisted the sale
and co-coordinated with the Canadian manufacturer to install. And, when the time comes, the
Parts and Service departments will support Kodiak’s maintenance of the machine. That’s
customer service.

Vibroscreen Proves Versatile for Kodiak Excavating