Find Their Hot Button
Despite the similarities between a texting
teenager and a grunting caveman drawing
stick figures on rocks, our next generation
are amazing communicators.
While some of us are still tickled how
technology instantly brings faraway events
and people to our handheld, our children
project themselves through that handheld
into people's lives and events around the
world. That they also text someone in the
same room is less amazing, but still
game-changing.
At Mar-Commotion, we look for ways to
broaden your communications, so that you
talk with more people, share more ideas,
and connect at every level. Relationships
don't end today because of long-distance,
they end when you are too distant. We
make every communication count.
We had an opportunity recently to work with
a local group to raise money for Bryan's
House, a Dallas, Texas charity that helps
children. The plan was to reach out to a
demographic -- young adults -- that is
typically not as supportive.
The key was to appeal to their hot buttons,
and it wasn't hard to figure out what
twentysomethings think about.
The group elected to hold a cocktail
reception and silent auction. We donated
our time to the team that created the email
marketing campaign.
Communicate Anything, Everywhere, All the time
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