Assistant Pro, Incorporated has begun shipping the GPS Golf Guru, a handheld personal computer for the
serious golfer. Slightly smaller and more rugged than GPS range finders currently in the market, the Golf
Guru integrates that technology with a full-featured game tracking and analysis software application. Using
the Golf Guru, the player can learn the exact distance to the pin, traps, and hazards; s/he can review club
choices made in previous rounds on this course; s/he can review recent shots made with the prospective
club, and more – all in the time it took to locate a sprinkler head and step off the yardage to the lie.
The company’s senior leadership and development team reunited to concept and develop this industry-
transforming product. In previous ventures, this team patented the initial application of GPS technology to
golf and later created the first cart-based systems. Company president Chad Huston commented, "We first
sketched out the Guru five years ago, but the technology at that time could not make the unit small enough at
the price point we felt would be commercially viable. Other handhelds came to market after that, and proved
us correct – even with limited functionality they were too big to comfortably carry. Our patience was rewarded
– no other unit compares to the Golf Guru’s functionality and size, and we are price competitive.”
The Guru product development team surveyed hundreds of golfers and reviewed dozens of handheld
devices to define the unit’s functionality, usability, and ergonomics. John Laird, a PGA Golf Professional,
reviewed the finished product: “The Guru is packed with features and can do more than any golf GPS device
I’ve tested, yet I still find it the easiest and fastest to use. I like the scoring capability and handicap
calculation. Serious golfers love the feature that captures distance and club to record their game stroke by
stroke. The Guru’s Smart Green™ technology enables you to locate that day’s pin placement. I count putts
and fairways, and I archive all my games on the home PC to review and compare later.”
The company has a roadmap for extending the Guru platform. Huston says, “We are looking at new
applications for our base technology and market strengths; perhaps a different sport or various career
activities. We can also expand the intrinsic functionality of the Guru hardware – for example, every golfer also
carries a cell phone, why wouldn’t we integrate Google’s new Android on the Guru?
GPS Golf Guru, based in Dallas, Texas, is a technology company with patents for applying Global
Positioning System capability to the sport of golf. Founders include the developers of the first cart-based
GPS golf systems. Investors and senior management have specific experience marketing technology to the
golf and leisure industries. For more information, visit www.gpsgolfguru.com or www.isaacgolf.com, or
email info@gpsgolfguru.com.
serious golfer. Slightly smaller and more rugged than GPS range finders currently in the market, the Golf
Guru integrates that technology with a full-featured game tracking and analysis software application. Using
the Golf Guru, the player can learn the exact distance to the pin, traps, and hazards; s/he can review club
choices made in previous rounds on this course; s/he can review recent shots made with the prospective
club, and more – all in the time it took to locate a sprinkler head and step off the yardage to the lie.
The company’s senior leadership and development team reunited to concept and develop this industry-
transforming product. In previous ventures, this team patented the initial application of GPS technology to
golf and later created the first cart-based systems. Company president Chad Huston commented, "We first
sketched out the Guru five years ago, but the technology at that time could not make the unit small enough at
the price point we felt would be commercially viable. Other handhelds came to market after that, and proved
us correct – even with limited functionality they were too big to comfortably carry. Our patience was rewarded
– no other unit compares to the Golf Guru’s functionality and size, and we are price competitive.”
The Guru product development team surveyed hundreds of golfers and reviewed dozens of handheld
devices to define the unit’s functionality, usability, and ergonomics. John Laird, a PGA Golf Professional,
reviewed the finished product: “The Guru is packed with features and can do more than any golf GPS device
I’ve tested, yet I still find it the easiest and fastest to use. I like the scoring capability and handicap
calculation. Serious golfers love the feature that captures distance and club to record their game stroke by
stroke. The Guru’s Smart Green™ technology enables you to locate that day’s pin placement. I count putts
and fairways, and I archive all my games on the home PC to review and compare later.”
The company has a roadmap for extending the Guru platform. Huston says, “We are looking at new
applications for our base technology and market strengths; perhaps a different sport or various career
activities. We can also expand the intrinsic functionality of the Guru hardware – for example, every golfer also
carries a cell phone, why wouldn’t we integrate Google’s new Android on the Guru?
GPS Golf Guru, based in Dallas, Texas, is a technology company with patents for applying Global
Positioning System capability to the sport of golf. Founders include the developers of the first cart-based
GPS golf systems. Investors and senior management have specific experience marketing technology to the
golf and leisure industries. For more information, visit www.gpsgolfguru.com or www.isaacgolf.com, or
email info@gpsgolfguru.com.
GPS GOLF GURU Drives Mobile Computing Down the Middle of the Fairway
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